Question: To What Extent Does The Representation Of Alexandra Burke In The Music Video For ‘Bad Boys’ Conform To Dominant Stereotypes Of Race & Gender?
Areas Of Discussion:
1) Is the urban representation of Alexandra Burke giving her a competative edge against Leona Lewis or is it just another stereotypical image which associates with the common view that ‘ sex sells’ ?
2) How has the need to become comercially successful affected the ‘good girl’ image Alexandra portrayed during her procss in the X-factor and in the video of her debut single ‘Hallelujah’?
3) Does the image represented in the ‘Bad Boys’ video fully emphase the fact that women are being promoted in a form which satisfies the needs of only the male audiences?
I’m planning to do my indepndant study on Alexandra Burke’s latest single ‘Bad Boys’. Using Laura Mulvey’s work on ‘Femininism’, i plan to analyse the representation of black women in urban music videos. Whether Her view of ‘The Male Gaze’ has been brought to affect in the making of the video and therefore been associated with the camera, or whether is the fact that in modern commercial media we have become too familiar with the fact that ‘sex sells’. I could also compare the way Alexandra’s image is portrayed with another black solo female artist who has won the X-Factor and see how her representaion differs from Leona Lewis.
